Web3 Community Operation and Rise Strategy

In the early stages of a Web3 project, it is crucial to establish a core community consisting of 100 real ambassadors. These ambassadors can be attracted through participation in incubator projects or regular recruitment activities. To maintain the ambassadors' enthusiasm, new members can be recruited quarterly, and a tiered reward system can be established to provide token incentives based on task completion.

When attracting the first batch of users, corresponding strategies can be adopted for different user groups:

1. For end users, task rewards can be set based on specific behaviors, rather than simple social media follow tasks.

2. For B-end customers, it is necessary to maintain long-term relationships and gradually establish cooperation through methods such as proof of concept ( POC ).

3. For developers, incentive testnet activities can be held, but the duration should be controlled around 3-4 weeks.

Before and after the token generation event (TGE), the project team can take the following measures:

• Establish and maintain an active social media community
• Develop content marketing strategies, including posts from official accounts and collaborations with KOLs.
• Ensure to go live on tracking platforms like CoinMarketCap
• Publish long original content, which can leverage AI-assisted creation
• Build long-term relationships with media reporters to prepare for PR coverage.
• Participate in industry activities in a targeted manner, and做好前期宣传和后期总结.
• Collaborate with authoritative research institutions to enhance the project's credibility.

When managing the ambassador team, pay attention to:

• Adjust expectations and accept a certain rate of loss
• Consider equipping a dedicated community manager to handle daily affairs.
• Keep fresh blood constantly coming in to maintain team vitality.

The regional distribution of the ambassador team often shows certain characteristics, such as higher participation in Africa and Southeast Asia. Before the token issuance, ambassadors can be motivated by showcasing project progress, linking token incentives to project growth, and enhancing cohesion.